Dubai Customs launched a second awareness campaign at Deira City Centre, earlier today.
The campaign follows the success of an original campaign held last Spring at Mirdif City Centre.
Dubai Customs aims to protect endangered animals and increase awareness initiatives hoping to do so.
The in-mall activities are partnered with online campaigns spread via social networking sites to educate the public about endangered species.
Mrs. Feryal Tawakul, Executive Director of Community Affairs and Government Partnership Division at Dubai Customs, has confirmed that the campaign will run from 19 to 24 of June at Deira City Center.
“The campaign is also in line with Dubai Customs’ Social Responsibility efforts, its strategic plans, its keenness to preserve the environment (inland-sea-air) and its goal of spreading a culture of environment protection. During the events, informative brochures will be distributed to visitors at Deira City Centre,” she told the Khaleej Times.
“We are pleased to partner and support Dubai Customs to shed light on endangered animals, and raise awareness about their illegal trade,” said Fuad Al Najjar, Senior Asset Director, Asset Management, Shopping Malls for Deira City Centre. “With Dubai Summer Surprises being such a busy time for the mall, we feel it is the ideal platform to also host this event and educate shoppers on the importance of stopping illegal ownership and trade of exotic animals.”
Mrs. Tawakul said: “As per the CITES convention, imperiled animals, including their skins and taxidermies, as well as plants should be disclosed at airports, sea and inland ports by passengers to Dubai Customs inspectors, otherwise it will be considered as smuggling and will be an offence punishable by law.”